The main reason most of the innovative startups have been easily chasing the established businesses that evolved over the years is their failure in adopting latest technologies in their business model. Most of the organizations replied to their failure is, ‘we have already changed the legacy process and technologies in our business’ and they are actually on top of the pin to identify what makes their competitors to reach beyond them faster.
There’s a huge difference between change and transformation, change is something that you update or improve your present process or system whereas the transformation leads to construct completely new process and operational models.
In an organizational perspective, digitize is nothing but adopting the latest technologies in all aspects of their business model and operations, right from their workflow to the way they serve their customer. As your customer changed their behavior in buying model and smart businesses changed their process in operational model, then how do you expect your customers wait you to process his request because of your traditional operational process.
Considering an example of insurance company, if a customer wants to attain a new policy or claim against his policy, then there are some smart companies who process customers request in no time without walk in or traditional paper oriented workflow. As result buyers get everything on their finger tip with some tapping.
Some of the main reasons why businesses should think about digital transformation are
Change in technology
There’s a constant technological change in the market and your competitors, customer and followers are adapting those changes and if you don’t ramp up with changes along with your community, may be you are challenging yourself.
Implementing new technologies and streamlining your operation with digital transformation, you are able to deliver and serve your customers faster with value added services that makes your buyers happy. Because everything is going fast and there’s no doubt on value of time over anything.
Let’s have some imaginations,
How would you feel, if you could save almost 25% of your operational cost in a year! ?
Would it be great if you can see your complete business in figures and charts! from a single touch on your mobile device?
And yes, this could be possible with your digital transformation. Because it allows you to optimize and automate your operations and workflow by adapting latest technologies.
Empower your employees
Your employees will not be the same as before, now they’ve got fast, modern and automating tools for their task to come out from the manual work and now they have got more time to analyse, take decision and work smart!